The LEGO Group and Lofi Girl Collaboration Teaser

September 13, 2023

Client : The LEGO Group
Work ordered : Animation and Social Media Assets

Our mission was to craft a teaser video that would serve as the first glimpse into the collaboration between Lofi Girl and the LEGO Group. Through this teaser, we aimed to generate excitement, curiosity, and anticipation among fans, leaving them eager to explore the possibilities of this unique partnership.
Our creative team worked to ensure that the teaser video and social post visuals were a fusion of Lofi Girl’s chill vibes and LEGO®Ideas’ playful spirit. We delved deep into the essence of both brands, extracting their unique qualities and weaving them together into a cohesive narrative.

Stay tuned for the full reveal of the Lofi Girl and the LEGO Group collaboration, where music meets imagination in a harmonious blend of tranquility and creativity. Join us on this journey as we continue to break boundaries, explore new horizons, and inspire a world where art knows no limits.

Team :

Carole : Executive Creative Director and Producer
Margaux Peltat : Illustration Background
Guregure Yo : Initial Animation
Laura Bisson : Character & Cat Animation
Sarah Sigier : Social Media Visual

Project artists

Carole Edel

French executive art director and producer, head of Lofi Studio.

Laura Bisson

Laura is a young artist hailing from the South West of France. She has been working in the 2D art field for the past three years, primarily focusing on illustration and 2D animation, following her completion of an art school program in animated movies. In addition to her artistic pursuits, Laura enjoys the laid-back lifestyle of the South, spending her time surfing, taking her dog for walks in the forest, and soaking up the sun in her garden. Laura brings a blend of artistic creativity and chill and cozy lifestyle to her work in the 2D art world.

Guregure Yo

I create illustrations and animations. I live in Korea.

Sarah

Hi ! I'm Sarah, a french illustrator that likes to draw cute stuff as much as serious subjects. I'm always trying to improve and learn more to give my best at every project !

Margaux Peltat

Margaux Peltat is a French freelance Illustrator based in Paris. During her Art studies at Bellecour School and Emile Cohl School in Lyon, where she’s born, she learned Academic drawing and painting, Anatomy, Illustration, Digital Painting and many other disciplines. Her work is inspired by Magic, Nature, Childhood and she loves painting dreamy and relaxing atmospheres !