Equation of Time - Hoogway

August 22, 2022

Client : Lofi Records
Work ordered : Vinyl cover, animation and assets

Everything is an equation of time; the lessons we learn, the people we meet along the way… Hoogway explores this alluring concept in his album “Equation of Time”. Meditative drum loops and guitar melodies stem from the heart of the music, uplifted by careful arrangements and sound design. Observe the celestial bodies in the distance, they work in their own time frameworks and provide a glimpse of the past and the future. The universe is so much bigger than we know – but there’s always someplace you can call home.

Team :
Carole : Executive Producer
Margaux Peltat : Illustrator
OKA Media : Animation

Project artists

Carole Edel

French executive art director and producer, head of Lofi Studio.

OKA Media

Margaux Peltat

Margaux Peltat is a French freelance Illustrator based in Paris. During her Art studies at Bellecour School and Emile Cohl School in Lyon, where she’s born, she learned Academic drawing and painting, Anatomy, Illustration, Digital Painting and many other disciplines. Her work is inspired by Magic, Nature, Childhood and she loves painting dreamy and relaxing atmospheres !